Ramaswami: Possibly, every authoritarian regime propagates a myth that there is no alternative. What prevails, as it is said, is true and absolute; and hence, any critique of the establishment is bound to cause anarchy, normlessness and utter confusion. In this election year, we too are being repeatedly reminded by the ruling regime that Narendra Modi is the best ‘brand’ possible; and our smartness as consumers of politics in this market-driven age lies in choosing this much-hyped ‘brand’ and feeling ‘secure’.