Ramaswami: Advice from international health agencies and experts is to maintain a safe distance between individuals as well to ensure personal hygiene, so that the spread of the novel coronavirus can be curtailed. A ‘Break the Chain’ campaign was taken up, creating awareness among the general public on washing their hands with soap and the use of sanitisers. Government offices, public offices, local self governments, private enterprises, celebrities and so on took up this campaign, making it a huge success and creating awareness through innovative methods, including the creative use of social media.