Prayag Group deals in real estate, hotels and resorts, packaged drinking water, FMCG, news & electronic media among its other projects. But this is hardly the first time the actor's in trouble over a product he's endorsed. In 2013, an online petition was filed against the actor for endorsing a fairness cream brand, Fair and Handsome. He was accused of furthering indiscrimination against men, women and children by propagating the message that fair skin is prerequisite for success.